At True North, we understand your greatest challenges as a credit union marketer.
“How am I supposed to segment, personalize and measure communications along the members’ journeys — all with a smaller budget?”
“I’m worried that if I change what we’ve always done, results will drop and I will lose my job or my budget.”
“How do I generate loan growth from people who are not borrowing?”
“How can I reach and engage Gen-Y?”
From limited resources, budget, and employee support to difficulty managing multiple initiatives and demonstrating return on investment, today’s credit union marketers face more unique challenges than ever before.
Join the credit union marketing evolution by partnering with True North Custom to achieve TrueGrowth through increased marketing effectiveness and efficiency. We’re here to help you navigate the challenges and stay the course to deliver on:
- Credit union growth — drive loan, checking, and new member goals
- Member satisfaction and retention — gauge member satisfaction and increase loyalty
- Marketing return on investment — demonstrate the impact of your efforts through qualitative and quantitative metrics
- New audience engagement — reach younger and more diverse demographics to broaden your membership base
Whether your growth objectives involve brand awareness/perception, new member acquisition, or retention, we offer a full suite of print and digital solutions that translate your strategy into the most effective marketing tactics.Click here for a list of services